The investigation of business practices through the lenses of Entrepreneurship, Innovation and Strategy provides a variety of contexts including strategic business, corporate strategy, intrapreneurship, global entrepreneurship, social entrepreneurship, and technology entrepreneurship. 

Areas of research interest include:

• Develop models with predictive value on the sustainability/ entrepreneurship/ performance relationship.
• Examine primary drivers of sustainable entrepreneurship and their societal impacts in African contexts.
• The use of recognized metrics language to facilitate sustainable performance analysis in African context.
• Develop theories for enterprise development and social entrepreneurship which emphasise the creation of economic and social value.
• Examine institutions as a predictor for sustainable entrepreneurial success and the importance of institutions in relation to geographical locations.