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Master of Management in the field of Digital Business

Our flagship Master’s degree in Digital Business offers cutting edge curricula based on new research in the field of digital business.

Programme Overview

Full-time (18 months): one block per course (nine blocks in total for the programme, including electives). Each block lasts five to seven days. Within each block, classes run for period of one week. A block week then spans four to six full days in class per block, which may include a Saturday Research project due at the end of February in the second year of study. Part-time (modular studies delivered in blocks): Core courses are delivered in Saturday class lecture sessions. Elective courses are delivered in modular format as block weeks. Core and elective courses to be completed over the two years. Research project due: end of November in the second year of study.


1. Business Strategy for a Digital World
This course consists of a selection of primary and secondary topics on business strategy in a digital age. It builds on and extends business strategy as historically taught and practised, and extends this to new business models and concepts, the digital divide.

2. Digital Technology Fundamentals
This course introduces candidates to key concepts around the technologies which underpin what is termed the “digital revolution”. It provides a working knowledge of the current state of the art, taxonomy of the field; current and future applications of these technologies, and anticipated medium term future developments. This course lays an important foundation for business people across all spheres of leadership and management who are expected to lead organisations into the future.

3. Marketing for Digital Business
This course explores the nature of the changing customer, changing ways of engaging customers and the implications for marketing in general, and for digital e-marketing in particular.

4. Digitalising Operations Management
This course introduces candidates to the fundamental concepts and tools to digitalise the operations of modern businesses. This includes digital supply chain management; automation of industrial production; automation of process industries, and automation of knowledge work, including robotic process automation.

5. Innovation and Entrepreneurship for Digital Business
This course is designed to equip the candidate with insight into how to drive innovation and entrepreneurship. It explores ways to facilitate and sustain intrapreneurship in larger, more established companies seeking to transform digitally, as well as for individuals or small enterprise entrepreneurs running innovative tech start-up ventures.

6. Digital Readiness, Transformation and Change Management
This course equips candidates to manage digital transformation in business and government. It asserts that digital transformation as a new business strategy is inevitable and essential and counteracts the view that digital transformation and preparedness in the 21st century is purely a technology or IT issue, and thus also emphasises the dimension of creating the right digital culture through change management.

The candidate must select three out of the following six options;

  • Systems Thinking in the Digital Economy
  • Applied Big Data and Analytics
  • Cybersecurity and Risk Management
  • Digital Financial Services
  • Digital Government
  • Digital Commerce

Textbooks are available on

Entry Requirements
  • First degree and post-graduate studies (preferably an honours degree but a first-class Bachelor’s degree with a recognised and accredited post-graduate degree or diploma is also recognised).
  • Post-university entrepreneurial or corporate or informal business experience an advantage but not a requirement.
  • Mathematics and English – a level of above-average competence equivalent to the requirements for the SA matriculation certificate.
  • CV (only required if you have been working for 2 or more years).
  • Motivation letter.
  • Copies of all academic transcripts and degree certificates.
  • SAQA evaluation certificate (for students whose prior degrees were not awarded by a South African university).
  • Proof of English language proficiency (for students who have not studied at tertiary level in English).
  • Non-refundable application fee.
CRM Enquiry
Application process

How to apply to Wits

Online application

Complete the Online Application form

The non-refundable application fee of R200

Download the Management-Part-3 form


Certified copies of all academic transcripts and degree certificates

SAQA evaluation certificate (students whose prior degrees were not awarded by a South African University) Foreign students are advised to follow up on SAQA accreditation without delay as the process can take up to three months to finalise.

Proof of English language proficiency (students who have not studied at tertiary level in English)


A R15 000 minimum deposit will be required upon acceptance of a place on the programme

Words from our Alumni

Disclaimer: Cancellation of programmes by WBS

WBS is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).

Without derogating from the aforesaid, and insofar as it possible, WBS will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme. 

Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.