Shaun Laffer, chief executive officer (CEO) of Sunpac (Pty) Ltd, a private distributor of personal care brands, described 2023 as having been an “extraordinarily challenging year” for doing business in South Africa. Macroeconomic factors, such as the devaluing rand, rolling power outages, delays caused by congestion at the country’s ports, rising interest rates and shrinking disposable income, were just some of the challenges Sunpac had faced.