Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 25 March 2026 Africa Matters: Driving recovery and resilience in Africa Read more 11 March 2026 Services SETA partners with WBS to create new wave of entrepreneurs Read more 10 March 2026 Mid-year Intake MBA Online Information Session Read more