Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 11 November 2025 AI For Transformation, Not Just Technology: WBS Lecture Calls For Africa-led Innovation Read more 10 November 2025 Advancing African Business Research: WBS Launches Wits Business Review Read more 14 October 2025 Wits celebrates the launch of Dr Farai Mlambo’s new book Read more
