Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 23 June 2026 WBS charts a new blueprint for strategic, African-led giving Read more 08 June 2026 Food Safety Governance in South Africa: From Fragmentation to Fit-for-Purpose Read more 04 June 2026 WBS Thought Leadership: SA's fuel supply and the Iran war: data black holes and low strategic stock put the country at risk Read more
