Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 15 April 2026 Guest Lecture Series: WBS hosts Google South Africa Director, Kabelo Makwane Read more 14 April 2026 Energy Conversations Returns for Season 3: From Policy to Participation Read more 25 March 2026 Africa Matters: Driving recovery and resilience in Africa Read more