Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 10 September 2026 Owning the Ground Beneath Our Feet: The African Review of Economics & Finance (AREF) Conference 2026 Read more 08 September 2026 Wits Business School achieves Level 5 in the Positive Impact Rating 2026 edition Read more 22 July 2026 AELC and CHIETA partnership to advance research and skills in the Green Hydrogen Economy Read more