Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 04 June 2026 WBS Thought Leadership: SA's fuel supply and the Iran war: data black holes and low strategic stock put the country at risk Read more 29 April 2026 WBS Celebrates South Africa's Changemakers with Publication of New Book Read more 15 April 2026 Guest Lecture Series: WBS hosts Google South Africa Director, Kabelo Makwane Read more