Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 19 September 2025 Conference for Academic Researchers in the Energy Sector (CARES) CALL FOR PAPERS Read more 10 September 2025 Building a Wits Entrepreneurial Ecosystem Read more 30 June 2025 The Wits Mervyn King Centre for Corporate Governance and Sustainability Launches at Wits Business School Read more