Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 23 February 2026 A step up for Jozi entrepreneurs: the first cohort of innovators graduate from the Centre for Entrepreneurship Read more 22 January 2026 Wits Business School Launches New Chair in Gender Equality Read more 20 January 2026 Responsibly Transforming Organisations around the World: WBS collaborates with the Rehumanize Institute Read more