Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 11 March 2026 Services SETA partners with WBS to create new wave of entrepreneurs Read more 10 March 2026 Mid-year Intake MBA Online Information Session Read more 23 February 2026 A step up for Jozi entrepreneurs: the first cohort of innovators graduate from the Centre for Entrepreneurship Read more