Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 14 October 2025 Wits celebrates the launch of Dr Farai Mlambo’s new book Read more 07 October 2025 WBS organises the first Wits entrepreneurial summit Read more 01 October 2025 Advances in Corporate Governance: A new open-access journal Read more