Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 22 July 2026 AELC and CHIETA partnership to advance research and skills in the Green Hydrogen Economy Read more 16 July 2026 Call for papers - Annual AREF Conference 2026 Read more 23 June 2026 WBS charts a new blueprint for strategic, African-led giving Read more