Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 01 October 2025 Advances in Corporate Governance: A new open-access journal Read more 22 September 2025 CAPSI Africa launches Pan-African Youth Competition – with US$32 000 to give for something cool Read more 19 September 2025 Conference for Academic Researchers in the Energy Sector (CARES) CALL FOR PAPERS Read more