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Posted 24 October 2023

Wits Business School’s Case Centre shines at US conference

17 October 2023, Johannesburg: Wits Business School’s Case Centre recently received top honours at the North American Case Research Association’s (NACRA’s) annual conference.

The Centre submitted three case studies ahead of the conference: a marketing case on Julep Flowers, co-authored by Dr Emmanuel Quaye and Angie Urban, a strategy case on Sling Aircraft, co-authored by Dr Mc Edward Murimbika, Claire Beswick and Dr Amanda Bowen, and a philanthropy case study on the Solidarity Fund, co-authored by Dr Keratiloe Mogotsi and Clare Mitchell.

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“The fact that all three of our cases were accepted was exciting, as it was the first time we had submitted cases to NACRA. What was an unexpected and wonderful surprise was that two of them received major awards,” says Claire Beswick, Manager of the WBS Case Centre.

The award-winning cases were Sling Aircraft, which came second overall out of 94 cases presented at the conference, and the Solidarity Fund case which received the Ruth Green award for the best case written by authors who were not affiliated to a North American institution.

“To be recognised for the quality of our case writing far beyond our borders is a huge honour and shows that the WBS Case Centre is up there with the best business schools in the world,” says Beswick.

WBS’s Case Centre pioneered the writing and teaching of African and South African business cases in Africa. Founded more than 20 years ago, the Centre has produced over 350 case studies which are used not only in WBS classrooms but at business schools around the world.

NACRA is a professional organisation that promotes excellence in case research, writing and teaching in business and other disciplines. The conference, which took place in San Antonio, Texas in early October, drew delegates from all parts of the world, including Canada, India, Cyprus, France, Brazil, Nigeria, Ireland, Ukraine, Colombia, Austria, Spain, China, and Jamaica.

Wits Business School’s Dr Mc Edward Murimbika and Dr Keratiloe Mogotsi were there to accept the awards on behalf of the school.