Doctor Ayanda Magida
Digital Business
Research
Dr. Ayanda Magida is a lecturer in the Chair of Digital Business (BCX) and the Programme Director for the Postgraduate Diploma in Management in Digital Business at Wits Business School. She also serves as the Chairperson of the WBS Ethics Committee. Dr. Magida specialises in research methods and digital business. She is a qualified research psychologist with a PhD in Digital Business.
Her research primarily focuses on the digital divide, and she has extensive experience in both qualitative and quantitative research, systematic reviews, teaching research methodologies, evidence-based practices, program evaluation, and implementation science. Her broader research interests include research methodologies, gender, inequality, digital inclusion, digital transformation, and AI's business and social impacts.
Courses taught:
- Research Methodology
- Digital transformation and change management
- Digital business
Other Teaching Experience:
Research Methods; Systematic and Meta Reviews, in the Faculty of Health Sciences.
Research Interests:
Digital transformation and employee wellbeing and health, digital divide, digital inclusivity.
Recent Publications and Scholarly Contributions:
Magida, A (2024). The use of digital tools and emerging technologies in qualitative research - a systematic literature review. Computer Supported Qualitative Research: New Trends in Qualitative Research (WCQR2024). Springer
Magida A & Nqala Z. (2023). The Function of Middle Management in the Execution of Digital Transformation in a South African Bank. Research in Southern African Digital Business, VOL II
Pieterse, C & Magida, A. (2023) Doctors’ Intention to Use Buy-Now-Pay-Later Technology for Medical Services: A Modified UTAUT Analysis. Research in Southern African Digital Business, Vol II
Magida, A. (2023). Socio-Economic Drivers of the Third Level of the Digital Divide: A Study on the Benefits Associated with Online Activities. Research in Southern African Digital Business, Vol II
Magida, A. (2022). Theorizing digital transformation, digitization and digitalization in Africa emerging research in digital business: A critical review of the current scholarship. ICDBEC001 2022: 16. International Conference on Digital Business and E-Commerce, January 28-29, 2022, New York, USA. (Accepted for oral presentation).
Magida, A. (2019). First and second level digital divide in sub-Saharan Africa: A cross country analysis. Wits Business School, August 29-30, 2019. Paper presented at African Review of Economics and Finance Conference.
Magida, A., & Armstrong, B. (2019). Digital financial inclusion in sub-Saharan Africa: A cross-sectional study. International Conference on Financial Services, 9–10 October, 2019, Durban, South Africa.
Other Scholarly Contributions:
Member of the Golden Key Society.
Recipient of the Female Academic Leaders Fellowship (2021).
Jakes Gerwel Fellowships (2021).
Mail and Guardian Young South African (2019).
Recipient of the Early Career Academic Development Program Grant (2019).
WBS Ethics Committee member.
Recent Media:
June 2019, article in Mail and Guardian: Technology in the classroom.
In partnership with the Mail & Guardian, Kagiso Trust held a Critical Thinking Forum on July 2 2019, at the Gordon Institute of Business Science in Johannesburg: (https://www.pressreader.com/south-africa/mail-guardian/20190712/282776358107816)