Dr-Emmanuel-Quaye-912x500.jpg

Doctor Emmanuel Quaye

Marketing

Job Title
Programme Director: Postgraduate Diploma in Management in the field of Business Administration
Qualifications MSc, PhD (UNIVERSITY OF THE WITWATERSRAND)
Organisational Unit Wits Business School

Contact Information

Research Interests

Marketing
Cross-cultural Consumer Behaviour
Biography

Courses and Disciplines taught at WBS:

Marketing and Consumer Behaviour.

Other Teaching Experience:

Emmanuel has instructed a range of courses, from Research Theory and Design to Introduction to Digital Marketing, Strategic Marketing, Marketing Analytics, Applied Services Marketing and Marketing Communication for Philanthropy at various levels of postgraduate teaching at WBS.

Research Interests:

Dr Quaye's extensive research interests encompass cross-cultural consumer behaviour, the psychology of giving, digital marketing, social marketing, green marketing, and more.


 

Work

Dr Quaye's work has earned him several awards and honours, including the Best Doctoral Paper Award at the IACCM - IESEG Congress, France, and Best Paper Runner Up at an Academy of International Business, Africa Chapter conference. He has also actively contributed to the academic community by conducting research seminars and contributing to webinars that advance training of emerging researchers and doctoral students.

Dr Quaye obtained master’s degrees in marketing and Brand Management from the Norwegian School of Economics and in Psychology from the Norwegian University of Science and Technology. He completed his bachelor’s degree with Honors in Psychology with Philosophy from the University of Ghana, Legon.

His academic journey has taken him from serving as a Postdoctoral Research Fellow at the University of the Witwatersrand, Wits Business School, until becoming a faculty member at the same institution. Driven by his passion for teaching, he has instructed a range of courses, from Research Theory and Design to Introduction to Digital Marketing, Strategic Marketing, Marketing Analytics, Applied Services Marketing and Marketing Communication for Philanthropy at various levels of postgraduate teaching at WBS.

Dr Quaye is competent in research methods and analytical procedures such as setting up and implementing quasi-experimental designs for consumer psychology research, conducting data analysis using Structural Equation Modeling in Mplus, and proficient in use of SPSS for data exploration and analysis. He is also competent in the use of PROCESS Macro for SPSS.

Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa
Journal of Consumer Behaviour
2023/05 | journal-article
DOI: 10.1002/cb.2146

Investigating the impact of religiosity on entrepreneurial intentions
Journal of Business Research
2023/02/01 | journal-article
DOI: 10.1016/j.jbusres.2022.113528
ISSN: 0148-2963

Investigating the impact of religiosity on entrepreneurial intentions
Journal of Business Research
2023 | journal-article
DOI: 10.1016/J.JBUSRES.2022.113528
WOSUID: WOS:000898769800016

Personality traits, money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa
Journal of Consumer Behaviour
2023 | journal-article
DOI: 10.1002/CB.2146
WOSUID: WOS:000935661200001

Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study
Electronic Commerce Research and Applications
2022/07 | journal-article
DOI: 10.1016/j.elerap.2022.101172
ISSN: 1567-4223

Antecedents of brand loyalty in South African retail banking
Journal of Financial Services Marketing
2022/06 | journal-article
DOI: 10.1057/s41264-021-00111-2

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
Journal of Brand Management
2022/05/18 | journal-article
DOI: 10.1057/s41262-022-00276-8
ISSN: 1350-231X
ISSN: 1479-1803

Antecedents of brand loyalty in South African retail banking
Journal of Financial Services Marketing
2022 | journal-article
DOI: 10.1057/S41264-021-00111-2
WOSUID: WOS:000684125600001

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
Journal of Brand Management
2022 | journal-article
DOI: 10.1057/S41262-022-00276-8
WOSUID: WOS:000797295500001

Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study
Electronic Commerce Research and Applications
2022 | journal-article
DOI: 10.1016/J.ELERAP.2022.101172
WOSUID: WOS:000836907500001

Health and Lifestyle Branding
Marketing Communications and Brand Development in Emerging Economies Volume I
2022 | book-chapter
DOI: 10.1007/978-3-030-88678-3_8

Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa
Cogent Psychology
2021/12/31 | journal-article
DOI: 10.1080/23311908.2021.1991728

Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis
Social Marketing Quarterly
2021/12 | journal-article
DOI: 10.1177/15245004211053853

Cultural Values and Marketing Communications in Emerging Markets
Palgrave Studies of Marketing in Emerging Economies
2021/10 | other
DOI: 10.1007/978-3-030-81329-1_3
ISSN: 2730-5554

Kaya FM: the challenge of an afropolitan positioning
Emerald Emerging Markets Case Studies
2021/06 | journal-article
DOI: 10.1108/eemcs-06-2020-0182
ISSN: 2045-0621

Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction
South African Journal of Business Management
2021/04/13 | journal-article
DOI: 10.4102/sajbm.v52i1.2355

Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
Journal of Global Marketing
2021/02 | journal-article
DOI: 10.1080/08911762.2021.1886385
ISSN: 0891-1762

Kaya FM: the challenge of an afropolitan positioning
Emerald Emerging Markets Case Studies
2021 | journal-article
DOI: 10.1108/EEMCS-06-2020-0182

Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction
South African Journal of Business Management
2021 | journal-article
DOI: 10.4102/SAJBM.V52I1.2355
WOSUID: WOS:000644075300001

ORCID

https://orcid.org/0000-0002-2860-8400

Personal Information

Emmanuel Silva Quaye

Emmanuel Silva Quaye, PhD, Senior Lecturer of Marketing and Consumer Behaviour

Dr Emmanuel Silva Quaye is an accomplished academic and researcher in the field of Marketing and Consumer Behaviour. He holds a PhD in Marketing from the University of the Witwatersrand and has made significant contributions to the understanding of cross-cultural consumer behaviour, individual differences in personality characteristics, and attitudes towards global and local brands. With a passion for high-quality research, Dr Quaye's work has been published in renowned international journals, reflecting his commitment to advancing the field of marketing.

Education has been a cornerstone of Dr Quaye's career. He earned his Master’s degrees in marketing and Brand Management from the Norwegian School of Economics and in Psychology from the Norwegian University of Science and Technology. He completed his bachelor’s degree with Honors in Psychology with Philosophy from the University of Ghana, Legon.

Dr Quaye's academic journey has taken him from being a Sessional Lecturer to a permanent academic at Wits Business School, University of the Witwatersrand. He has also served as a Postdoctoral Research Fellow at the same institution. Driven by his passion for teaching, he has instructed a range of courses, from Research Theory and Design to Introduction to Digital Marketing.

His extensive research interests encompass cross-cultural consumer behaviour, digital marketing, social marketing, green marketing, and more. Dr Quaye's work has earned him several awards and honours, including the Best Doctoral Paper Award at the IACCM - IESEG Congress. He has also actively contributed to the academic community by participating in over 50 panels as a member of WBS Proposal Defence panels for postgraduate degrees.

As a Senior lecturer, Dr Quaye continues to foster an environment of academic excellence, inspiring both students and fellow researchers. His expertise and dedication make him a valuable asset to the academic community, contributing to the advancement of marketing knowledge and practice.

You can contact Dr Emmanuel Silva Quaye at emmanuel.quaye@wits.ac.za and atosilva.gh@gmail.com for inquiries or collaboration opportunities.

Contact Information:
Email: emmanuel.quaye@wits.ac.za Phone: +27 11 717 3951
Scopus ID: 57203140655
Web of Science Researcher ID: ABU-1370-2022

Countries and Regions

  • South Africa
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21

E-mail

  • emmanuel.quaye@wits.ac.za
    Primary
    Yes
    Verified
    Yes
    Source
    Emmanuel Silva Quaye
    Added
    2018-04-10
    Last modified
    2025-03-02

Keywords

  • Cross-cultural consumer behaviour
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21
  • Emerging Markets
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21
  • International marketing
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21
  • Digital marketing
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21
  • Non-profit marketing
    Source
    Emmanuel Silva Quaye
    Added
    2020-08-21
    Last modified
    2020-08-21

Last synced from ORCID Sunday, September 27, 2026 - 14:02

Activities

Employment 3
2025-10-01 to present | Senior Lecturer (Wits Business School) Employment
Date range
2025-10-01 to present
Role title
Senior Lecturer
Department
Wits Business School
Organization
University of the Witwatersrand
Organization location
Johannesburg, Gauteng, ZA
ROR
https://ror.org/03rp50x72
Source
Emmanuel Silva Quaye
Added
2025-10-23
Last modified
2025-10-23
2023-01-01 to 2025-09-30 | Lecturer (Wits Business School) Employment
Date range
2023-01-01 to 2025-09-30
Role title
Lecturer
Department
Wits Business School
Organization
University of the Witwatersrand Johannesburg Wits Business School
Organization location
Johannesburg, Gauteng, ZA
RINGGOLD
452107
Source
Emmanuel Silva Quaye
Added
2023-01-09
Last modified
2025-10-23
2020-01-01 to 2022-12-31 | Postdoctoral Research Fellow (Wits Business School) Employment
Date range
2020-01-01 to 2022-12-31
Role title
Postdoctoral Research Fellow
Department
Wits Business School
Organization
University of the Witwatersrand
Organization location
Johannesburg, Gauteng, ZA
Source
Emmanuel Silva Quaye
Added
2020-08-21
Last modified
2023-01-09

Last synced from ORCID Sunday, September 27, 2026 - 14:02

Education and Qualifications 4
2017-02-15 to 2020-07-07 | PhD in Marketing (Wits Business School) Education
Date range
2017-02-15 to 2020-07-07
Role title
PhD in Marketing
Department
Wits Business School
Organization
University of the Witwatersrand
Organization location
Johannesburg, Gauteng, ZA
Source
Emmanuel Silva Quaye
Added
2020-08-21
Last modified
2020-08-21
2008-08-15 to 2010-09-11 | MPhil in Human Development (Department of Psychology) Education
Date range
2008-08-15 to 2010-09-11
Role title
MPhil in Human Development
Department
Department of Psychology
Organization
Norwegian University of Science and Technology
Organization location
Trondheim, Sor Trondelag, NO
GRID
grid.5947.f
URL
https://www.ntnu.edu/
Source
Emmanuel Silva Quaye
Added
2018-04-10
Last modified
2018-04-10
2002-08-08 to 2006-05-30 | BA Psychology with Philosophy (Department of Psychology) Education
Date range
2002-08-08 to 2006-05-30
Role title
BA Psychology with Philosophy
Department
Department of Psychology
Organization
University of Ghana
Organization location
Accra, Greater Accra Region, GH
FUNDREF
http://dx.doi.org/10.13039/501100005601
Source
Emmanuel Silva Quaye
Added
2023-07-05
Last modified
2023-07-05

Last synced from ORCID Sunday, September 27, 2026 - 14:02

Works 24
Correction to: Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility Journal of Brand Management Journal Article
Publication date
2025-11
Journal title
Journal of Brand Management
Type
Journal Article
URL
https://doi.org/10.1057/s41262-025-00423-x
DOI
10.1057/s41262-025-00423-x
Contributors Contributor 0 Credit Name
Russell Abratt
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Nicola Kleyn
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Source
Crossref
Added
2025-11-21
Last modified
2025-12-05
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility Journal of Brand Management Journal Article
Publication date
2025-09
Journal title
Journal of Brand Management
Type
Journal Article
URL
https://doi.org/10.1057/s41262-025-00392-1
DOI
10.1057/s41262-025-00392-1
Contributors Contributor 0 Credit Name
Russell Abratt
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Nicola Kleyn
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Source
Crossref
Added
2025-05-31
Last modified
2025-09-11
Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa Journal of Consumer Behaviour Journal Article
Publication date
2023-05
Journal title
Journal of Consumer Behaviour
Type
Journal Article
URL
https://doi.org/10.1002/cb.2146
DOI
10.1002/cb.2146
Contributors Contributor 0 Credit Name
Lesego Jenny Ngcamu
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Sylvester Senyo Horvey
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Contributors Contributor 3 Credit Name
Divaries Cosmas Jaravaza
Contributors Contributor 3 Contributor Attributes Contributor Role
author
Source
Crossref
Added
2023-02-11
Last modified
2023-05-12
Personality traits, money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa Journal of Consumer Behaviour Journal Article
Publication date
2023
Journal title
Journal of Consumer Behaviour
Type
Journal Article
URL
https://publons.com/wos-op/publon/61225185/
DOI
10.1002/CB.2146
WOSUID
WOS:000935661200001
Contributors Contributor 0 Credit Name
Ngcamu, Lesego Jenny
Contributors Contributor 1 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 2 Credit Name
Horvey, Sylvester Senyo
Contributors Contributor 3 Credit Name
Jaravaza, Divaries Cosmas
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Investigating the impact of religiosity on entrepreneurial intentions Journal of Business Research Journal Article
Publication date
2023-02-01
Journal title
Journal of Business Research
Type
Journal Article
URL
http://dx.doi.org/10.1016/j.jbusres.2022.113528
DOI
10.1016/j.jbusres.2022.113528
ISSN
0148-2963
Citation Citation Type
bibtex
Citation Citation Value
@article{McIntyre_2023, doi = {10.1016/j.jbusres.2022.113528}, url = {https://doi.org/10.1016%2Fj.jbusres.2022.113528}, year = 2023, month = {feb}, publisher = {Elsevier {BV}}, volume = {156}, pages = {113528}, author = {Nancy McIntyre and Emmanuel Silva Quaye and Thomas Anning-Dorson and Stephen Lanivich and Samuel Adomako}, title = {Investigating the impact of religiosity on entrepreneurial intentions}, journal = {Journal of Business Research}}
Contributors Contributor 0 Contributor Orcid Uri
https://orcid.org/0000-0002-2860-8400
Contributors Contributor 0 Contributor Orcid Host
orcid.org
Contributors Contributor 0 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Credit Name
Nancy McIntyre
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Contributors Contributor 3 Credit Name
Thomas Anning-Dorson
Contributors Contributor 3 Contributor Attributes Contributor Role
author
Contributors Contributor 4 Credit Name
Stephen Lanivich
Contributors Contributor 4 Contributor Attributes Contributor Role
author
Contributors Contributor 5 Credit Name
Samuel Adomako
Contributors Contributor 5 Contributor Attributes Contributor Role
author
Language Code
en
Source
Emmanuel Silva Quaye
Added
2022-12-10
Last modified
2022-12-10
Investigating the impact of religiosity on entrepreneurial intentions Journal of Business Research Journal Article
Publication date
2023
Journal title
Journal of Business Research
Type
Journal Article
URL
https://publons.com/wos-op/publon/56445957/
DOI
10.1016/J.JBUSRES.2022.113528
WOSUID
WOS:000898769800016
Contributors Contributor 0 Credit Name
McIntyre, Nancy
Contributors Contributor 1 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 2 Credit Name
Anning-Dorson, Thomas
Contributors Contributor 3 Credit Name
Lanivich, Stephen
Contributors Contributor 4 Credit Name
Adomako, Samuel
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study Electronic Commerce Research and Applications Journal Article
Publication date
2022-07
Journal title
Electronic Commerce Research and Applications
Type
Journal Article
URL
http://dx.doi.org/10.1016/j.elerap.2022.101172
DOI
10.1016/j.elerap.2022.101172
ISSN
1567-4223
Citation Citation Type
bibtex
Citation Citation Value
@article{Moloi_2022, doi = {10.1016/j.elerap.2022.101172}, url = {https://doi.org/10.1016%2Fj.elerap.2022.101172}, year = 2022, month = {jul}, publisher = {Elsevier {BV}}, pages = {101172}, author = {Molise Moloi and Emmanuel Silva Quaye and Yvonne K. Saini}, title = {Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study}, journal = {Electronic Commerce Research and Applications}}
Language Code
en
Source
Emmanuel Silva Quaye
Added
2022-07-02
Last modified
2022-07-02
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study Electronic Commerce Research and Applications Journal Article
Publication date
2022
Journal title
Electronic Commerce Research and Applications
Type
Journal Article
URL
https://publons.com/wos-op/publon/34278950/
DOI
10.1016/J.ELERAP.2022.101172
WOSUID
WOS:000836907500001
Contributors Contributor 0 Credit Name
Moloi, Molise
Contributors Contributor 1 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 2 Credit Name
Saini, Yvonne Kabeya
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Antecedents of brand loyalty in South African retail banking Journal of Financial Services Marketing Journal Article
Publication date
2022-06
Journal title
Journal of Financial Services Marketing
Type
Journal Article
URL
https://doi.org/10.1057/s41264-021-00111-2
DOI
10.1057/s41264-021-00111-2
Contributors Contributor 0 Credit Name
Mokgadi Cleopatra Taoana
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Russell Abratt
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Source
Crossref
Added
2021-08-11
Last modified
2023-02-05
Antecedents of brand loyalty in South African retail banking Journal of Financial Services Marketing Journal Article
Publication date
2022
Journal title
Journal of Financial Services Marketing
Type
Journal Article
URL
https://publons.com/wos-op/publon/39997315/
DOI
10.1057/S41264-021-00111-2
WOSUID
WOS:000684125600001
Contributors Contributor 0 Credit Name
Taoana, Mokgadi Cleopatra
Contributors Contributor 1 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 2 Credit Name
Abratt, Russell
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust Journal of Brand Management Journal Article
Publication date
2022-05-18
Journal title
Journal of Brand Management
Type
Journal Article
URL
http://dx.doi.org/10.1057/s41262-022-00276-8
DOI
10.1057/s41262-022-00276-8
ISSN
1350-231X
ISSN
1479-1803
Citation Citation Type
bibtex
Citation Citation Value
@article{Quaye_2022, doi = {10.1057/s41262-022-00276-8}, url = {https://doi.org/10.1057%2Fs41262-022-00276-8}, year = 2022, month = {may}, publisher = {Springer Science and Business Media {LLC}}, author = {Emmanuel Silva Quaye and Cleopatra Taoana and Russell Abratt and Peter Anabila}, title = {Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust}, journal = {Journal of Brand Management}}
Language Code
en
Source
Emmanuel Silva Quaye
Added
2022-05-19
Last modified
2022-05-19
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust Journal of Brand Management Journal Article
Publication date
2022
Journal title
Journal of Brand Management
Type
Journal Article
URL
https://publons.com/wos-op/publon/52540130/
DOI
10.1057/S41262-022-00276-8
WOSUID
WOS:000797295500001
Contributors Contributor 0 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 1 Credit Name
Taoana, Cleopatra
Contributors Contributor 2 Credit Name
Abratt, Russell
Contributors Contributor 3 Credit Name
Anabila, Peter
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Health and Lifestyle Branding Marketing Communications and Brand Development in Emerging Economies Volume I Book Chapter
Publication date
2022
Journal title
Marketing Communications and Brand Development in Emerging Economies Volume I
Type
Book Chapter
URL
http://dx.doi.org/10.1007/978-3-030-88678-3_8
DOI
10.1007/978-3-030-88678-3_8
Citation Citation Type
bibtex
Citation Citation Value
@incollection{Quaye_2022, doi = {10.1007/978-3-030-88678-3_8}, url = {https://doi.org/10.1007%2F978-3-030-88678-3_8}, year = 2022, publisher = {Springer International Publishing}, pages = {147--179}, author = {Emmanuel Silva Quaye and Leeford Edem Kojo Ameyibor}, title = {Health and Lifestyle Branding}, booktitle = {Marketing Communications and Brand Development in Emerging Economies Volume I}}
Source
Emmanuel Silva Quaye
Added
2022-05-12
Last modified
2022-05-12
Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa Cogent Psychology Journal Article
Publication date
2021-12-31
Journal title
Cogent Psychology
Type
Journal Article
URL
https://doi.org/10.1080/23311908.2021.1991728
DOI
10.1080/23311908.2021.1991728
Citation Citation Type
bibtex
Citation Citation Value
<head> <META HTTP-EQUIV="Refresh" CONTENT="0;URL=/servlet/useragent"> </head>
Contributors Contributor 0 Credit Name
Ayanda Zici
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Divaries Cosmas Jaravaza
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Contributors Contributor 3 Credit Name
Yvonne Saini
Contributors Contributor 3 Contributor Attributes Contributor Role
author
Contributors Contributor 4 Credit Name
Daryl O’Connor
Contributors Contributor 4 Contributor Attributes Contributor Role
editor
Source
Crossref
Added
2021-11-03
Last modified
2022-09-29
Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa Cogent Psychology Journal Article
Publication date
2021
Journal title
Cogent Psychology
Type
Journal Article
URL
https://publons.com/wos-op/publon/35798308/
DOI
10.1080/23311908.2021.1991728
WOSUID
WOS:000714237000001
Contributors Contributor 0 Credit Name
Zici, Ayanda
Contributors Contributor 1 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 2 Credit Name
Jaravaza, Divaries Cosmas
Contributors Contributor 3 Credit Name
Saini, Yvonne
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis Social Marketing Quarterly Journal Article
Publication date
2021-12
Journal title
Social Marketing Quarterly
Type
Journal Article
URL
https://doi.org/10.1177/15245004211053853
DOI
10.1177/15245004211053853
Contributors Contributor 0 Credit Name
Emmanuel Silva Quaye
Contributors Contributor 0 Contributor Attributes Contributor Role
author
Contributors Contributor 1 Credit Name
Kgaiso Mokgethi
Contributors Contributor 1 Contributor Attributes Contributor Role
author
Contributors Contributor 2 Credit Name
Leeford Edem Kojo Ameyibor
Contributors Contributor 2 Contributor Attributes Contributor Role
author
Source
Crossref
Added
2021-11-16
Last modified
2022-06-02
Health Self-Identity-Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis Social Marketing Quarterly Journal Article
Publication date
2021
Journal title
Social Marketing Quarterly
Type
Journal Article
URL
https://publons.com/wos-op/publon/46657593/
DOI
10.1177/15245004211053853
WOSUID
WOS:000720988700001
Contributors Contributor 0 Credit Name
Quaye, Emmanuel Silva
Contributors Contributor 1 Credit Name
Mokgethi, Kgaiso
Contributors Contributor 2 Credit Name
Ameyibo, Leeford
Source
Web of Science Researcher Profile Sync
Added
2023-06-20
Last modified
2023-06-20
Cultural Values and Marketing Communications in Emerging Markets Palgrave Studies of Marketing in Emerging Economies Other
Publication date
2021-10
Journal title
Palgrave Studies of Marketing in Emerging Economies
Type
Other
DOI
10.1007/978-3-030-81329-1_3
ISSN
2730-5554
Citation Citation Type
bibtex
Citation Citation Value
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Kaya FM: the challenge of an afropolitan positioning Emerald Emerging Markets Case Studies Journal Article
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bibtex
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@article{Quaye_2021,doi = {10.1108/eemcs-06-2020-0182},url = {https://doi.org/10.1108%2Feemcs-06-2020-0182},year = 2021,month = {jun},publisher = {Emerald},volume = {11},number = {2},pages = {1--35},author = {Emmanuel Silva Quaye and Yvonne Saini},title = {Kaya {FM}: the challenge of an afropolitan positioning},journal = {Emerald Emerging Markets Case Studies}}
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Kaya FM: the challenge of an afropolitan positioning Emerald Emerging Markets Case Studies Journal Article
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Emerald Emerging Markets Case Studies
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Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction South African Journal of Business Management Journal Article
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2021-04-13
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@article{Ndlovu_2021, doi = {10.4102/sajbm.v52i1.2355}, url = {https://doi.org/10.4102%2Fsajbm.v52i1.2355}, year = 2021, month = {apr}, publisher = {{AOSIS}}, volume = {52}, number = {1}, author = {Tatiana Ndlovu and Emmanuel S. Quaye and Yvonne K. Saini}, title = {Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction}, journal = {South African Journal of Business Management} }
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Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction South African Journal of Business Management Journal Article
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Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets Journal of Global Marketing Journal Article
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@article{Yeboah_Banin_2021,doi = {10.1080/08911762.2021.1886385},url = {https://doi.org/10.1080%2F08911762.2021.1886385},year = 2021,month = {feb},publisher = {Informa {UK} Limited},volume = {34},number = {5},pages = {372--391},author = {Abena A. Yeboah-Banin and Emmanuel Silva Quaye},title = {Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets},journal = {Journal of Global Marketing}}
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Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets Journal of Global Marketing Journal Article
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Last synced from ORCID Sunday, September 27, 2026 - 14:02

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Added
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Last synced from ORCID Sunday, September 27, 2026 - 14:02

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Last synced from ORCID Sunday, September 27, 2026 - 14:02