As a marketing trend, gamification is catching on around the world. More and more, companies who otherwise have nothing to do with gaming, are using gamification as a fun and effective strategy to reach consumers.

What exactly is gamification?

Wits Business School is pleased to invite you to a public lecture in which Professor Ingrid Poncin, Professor of Marketing at the Catholic University of Louvain, Belgium, will shed light on this powerful new marketing tool. Professor Poncin will focus on:

• how gamification works,
• gamification and customer engagement, and
• the boundaries of gamification in marketing.

Professor Poncin’s research interests concern the use and measurement of consumer experience in a digital world. Don’t miss this chance to tap into one of the latest global trends in digital marketing!

Click here for speaker bio

Booking is essential.

We look forward to hosting you!