Doctor Yvonne Kabeya Saini

Courses and Disciplines taught at WBS: 

Marketing in a Connected World; Consumer Behaviour; Digital Marketing; Marketing and Sales; Marketing Management.

Other Teaching Experience: 

Lecturer: Department of Management Studies, UCT (International Marketing, Consumer Behaviour; Advertising and Promotions); Assistant Lecturer: Monash University, South African Campus (Marketing Theory and Practice; Managing People and Organisations; Marketing Planning and Implementation; Consumer Behaviour)

Research Interests: 

Marketing; marketing management; consumer behaviour; digital marketing.

Industry and Professional Experience: 

Business and Information Specialist: McKinsey & Company, South Africa (1999-2000); Private business activities: Yvonne Saini worked part-time with Kane Consultancy based in Lusaka, writing project proposals for small scale industries; she ran a taxi/transport business (1996-1999);  Business Analyist: Zambia Privatisation Agency (1993-1996); Economist: Ministry of Commerce, Trade and Industry, Zambia (1989-1993); Lands Officer, Ministry of Lands, Lusaka, Zambia (1988-1989).

Recent Publications and Scholarly Contributions: 

Ndlovu, T., Quaye, E. S., & Saini, Y. K. (2021). Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction. South African Journal of Business Management, 52(1), 11.

Matjila, K., Ameyibor, L. E. K., & Saini, Y. (2021). The influence of consumer Socialization agents and personal attitude in the consumption of alcohol among youth in South Africa. Young Consumers.

Mwaba, K., Saini, K., Abratt, R. (2017). Personality and content preferences on social network sites in South Africa. South African Journal of Business Management, 48(4), 13-20.

Saini, K. Y., & Lynch, J. G. (2016). The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands. International Journal of Research in Marketing, 33(3), 702-705.

Other Scholarly Contributions: 

Case Studies:

Saini, K. Y., & Quaye, S. E. (2019). Kaya FM: Building an Afropolitan positioning. (Report No. WBS-2019-3). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa.

Saini, K. Y., & Townsend, S. (2017). LEW Auto: Getting the wheels turning (Report No. WBS-2017-6). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa.

Beswick, C., & Saini, K. Y. (2017). Flowers4U.co.za: Satisfaction infraction. (Report No. WBS-2017-5). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa.

Saini, K. Y. (2017). City Lodge Hotel Group: Redefining segments and brands case teaching note. (Report No. WBS-2017-3). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa. I wrote the Teaching Note alone.

Saini, Y. K., & Bowen, A. (2016). A tale of three houses. (Report No. WBS-2016-7). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa.

Saini, K. Y., & Townsend, S. (2016). Volkswagen South Africa: VW up! marketing. (Report No. WBS-2016-15). University of the Witwatersrand, Graduate School of Business Administration, Wits, South Africa.

Committee memberships:

Member of the Faculty of Commerce Law and Management Library Committee (2008 to date)

Moringa Project: member of the Technology and Innovation team for the commercialisation of moringa liquid products, Wits Enterprise (2015 to date) 

Community Engagement: 

As a member of the Seventh Day Adventist Church, Yvonne has held various positions over the years, including deaconess and Health and Temperance leader.

Recent Media: 

July 2021, WBS Webinar: Marketing in a Digital Age (https://www.youtube.com/watch?v=67KRWzGBDN8)