Release Date: 03 October, 2017

International EMCB Conference 2018 at WBS

Wits Business School is proud to be hosting the prestigious annual Emerging Markets Conference Board (EMCB) Conference in from 4-7 April 2018, which will attract doctoral students and marketing faculty from universities around the world. Steve Burgess, Professor of Marketing at WBS, is one of the driving forces behind the conference, joined by co-chair Professor Naresh Malhotra, a renowned marketing scholar from the Scheller College of Business at Georgia Institute of Technology (Georgia Tech) and founder of the EMCB. 

The goal of the annual EMCB conference is to advance the understanding of marketing in emerging markets and facilitate collaboration on emerging markets research.  It will offer stimulating discussion amongst thought leaders from around the globe who are engaged in emerging markets research. 

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