Marketing

Neale Penman leads a busy dual life as core sessional lecturer at WBS and as the Research Director of a boutique consultancy specialising in research driven Strategy.

Neale has the benefit of a split personality - an ability to work in both highly quantitative and creative fields. As such he lectures in Analytical subjects such as Decision Science and then blends these concepts into Marketing relating areas.

Neale has over 25 years of experience in developing solid business strategies backed by extensive expertise in how to structure research projects.  After beginning his career in management consulting at Gemini, Neale moved to Markinor (now Apso), where he led the first ever rollout of internet-based marketing research in South Africa.

Neale’s firm Confluence originated out of a desire to blend research and consulting. Confluence gets involved in numerous and varied data driven strategy projects and this cutting edge experience is brought back to the classroom

Neale has lectured on a variety of executive programmes in other African countries, including Nigeria, Kenya, Botswana Namibia and Mozambique.

Neale has a B Com Hons degree from Wits University and an MBA from Wits Business School. He is also a Chartered Marketer. Neale is currently working on his PhD which aims to link the fields of Customer Equity and Business Ethics.


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