Marketing In a Digital Age

Marketing In a Digital Age

Start Date: Wednesday, 14 July, 2021
Time: 16:00-17:30
Venue: Online

The global transition to digital went into overdrive when Covid struck, bringing with it new challenges for marketers.  Now, more than ever before, marketing professionals have to be ‘on their toes’, tracking and predicting new consumer trends and adapting their strategies to the age of digital marketing.

To understand the challenges and opportunities for marketers in a digital age, Wits Business School is pleased to invite you to webinar in which we will discuss:

  • Understanding the digital age and digital technology fundamentals, and the opportunities and threats that they bring
  • The mindset, skillset and career of the modern marketer in the digital age
  • Measurement of marketing success (return on investment) on campaigns and investment
  • Manging increased consumer activism

Our panellists are:

  • Dr Siphiwe Dlamini - Senior Lecturer and Head of the Marketing Department in the School of Management Studies, University of Cape Town
  • Sydney Mbhele - Chief Executive: Brand, Sanlam Group
  • Bakani Ntaisi - Senior Marketing Manager, Tiger Brands
  • Dr Yvonne Saini - Senior Lecturer & Director: Master of Management in the Field of Strategic Marketing, Wits Business School

Mr Lawrence Dube will facilitate the conversation.
We look forward to hosting you.