Postgraduate Diploma in Management in the field of Digital Business

Course Description:

The WBS/BCX Chair aims to be a centre of excellence in digital business in South Africa and Africa by producing a range of teaching programmes and conducting structured research, working with industry to ensure relevance and applicability.

Course basics:

12 Months - Modular Format

Postgraduate Diploma in Management

Study mode:
Full Time

Academic category:
Specialist degree

Core Courses:

Business Strategy, Marketing, Operations, Innovation & Entrepreneurship, Talent Management, Customer Experience Management, Digital Business in Africa, Digital Transformation, New Methods in IT Management, Digital Technology Fundamentals, Policy.

This Postgraduate Diploma in Management in the field of Digital Business (PDM DB) programme consists of 12 courses that will equip you to bring digital thinking, innovation and strategies to your role. The programme provides a solid foundation for understanding digital technology and its impact on business, and then focuses on key functions including marketing, operations, human resources, sales and customer experience. Students will also learn strategies for change management and gain a deeper understanding of policies, regulations and laws that direct the use of digital in business. New methods for information technology and digital business in Africa round out the diploma course.

The PDM DB is a twelve month long intensive academic programme in the field of digital business that is made up of twelve compulsory courses. These courses range from core business functions such as business strategy, marketing and operations through to specialised areas of digital technology such as cybersecurity, big data as well covering topics in digital transformation.

Three courses are covered in each of the four quarters of the year, usually referred to as blocks. An introductory course in digital technology fundamentals kicks off the programme in January, followed by business strategy and marketing for a digital business. The second quarter focuses on digitalising operations, digital transformation, and innovation and entrepreneurship in digital business. The third quarter covers customer experience, talent management and systems thinking in the digital economy. The last quarter of the year covers the policy, ethics and governance of digital business, doing digital business in Africa as well as new methods in IT management.

Each course requires candidates to attend at least five evening classes plus a Saturday session, with a final examination taking place in the evening slot prior to the beginning of the next block. This equates to attendance at the Wits Business School for one week out of every month from mid-January until mid-December.

Key Features

  • 12 Core Courses
  • Stand-alone Qualification
  • Only postgraduate diploma qualification in South Africa that focusses solely on digital business

  1. A three-year degree or national higher diploma at NQF 7 level, or an equivalent university approved qualification with an aggregated 60% as a minimum. Recognition of prior learning may be considered (please see below).
  2. At least two years of professional organisational experience appropriate to lower to middle level management.
  3. Mathematics and English – a level of above-average competence equivalent to the requirements for the South African Matriculation certificate.
  4. Candidates may also be required to attend an interview with WBS.

Recognition of Prior Learning (RPL):
Applicants who fall outside of the normal admissions process but who demonstrate to the satisfaction of the university that they have experiential- or work-based learning which has taken the learner to an equivalent level of a qualification specified above (under Entry Requirements), may be considered for admission on the basis of recognition of prior accredited and/or prior experiential learning.

  • Only online applications will be accepted. Please go to 
  • Please ensure that all information is correct and that you have uploaded everything on the check list (see below).
  • Deadline for applications: 31 August, 2019


  • Online application form
  • Copies of all degree certificates
  • Academic transcripts in English
  • SAQA Evaluation certificate (for international students)
    SAQA Help desk: 012 431-5070 or go to:
  • CV including places of work to substantiate work experience. Please include:
    • Name of employer
    • Dates of employment; from / to
    • Contact details of superior/s at place of employment
    • Position held
    • Main responsibilities in that position
  • Letter of motivation in support of application
  • Proof of English language proficiency (for students who have not studied at tertiary level in English)
  • Non-refundable fee of R200
  • Study Permit if studying in South Africa for more than 90 days, or Visitor’s Permit if studying in South Africa for less than 90 days. 

WBS reserves the right to change its schedule as required.
Please note: WBS processes applications for admissions on a continuous basis in the order of receipt thereof.

On acceptance:
Should your application be successful, an amount of R15 000 will be payable on acceptance. This amount is non-refundable and will be offset against the registration fee payable in your first year.

Disclaimer: Cancellation of programmes by WBS

  • WBS is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).
  • Without derogating from the aforesaid, and insofar as it possible, WBS will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme. 
  • Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.