Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.
Duration: 2 Years
Programme structure: 2 years
Study mode: Part Time
Academic category: Specialist degree
Elective course streams: Applied Services Marketing and Digital Marketing are part of the core course A Research report must also be submitted
Strategic Marketing Management, Research Methodology, Applied Consumer Behavior, Research Theory & Design, Customer Equity, Accounting & Finance, Advanced Strategic Marketing, Strategic Brand Management, Integrated Communications, Digital Marketing
WBS students share their experiences of the MMSM programme
Advance your marketing career armed with the latest knowledge and thinking in the field of marketing
Our Master of Management in the field of Strategic Marketing is for post graduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.
The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth course work through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyse data, and present a research report.
Academic Transcript Information is given in the General Information booklet but please note: Wits undergraduates do not need to submit a transcript. Graduates from other universities must submit a copy of their academic transcript. The transcript must include a complete list of all subjects taken for a degree, including any courses that were failed. A degree certificate is NOT a transcript.
SAQA evaluation certificate (students whose prior degrees were not awarded by a South African University)
Proof of English language proficiency (students who have not studied at tertiary level in English).
WBS is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).
Without derogating from the aforesaid, and insofar as it possible, WBS will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme.
Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.
Good news! The deadline for applications for the following Master’s programmes has been extended to 30 November: