Course Description:
Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.
Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.
Duration:
2 Years
Qualification:
Masters
Programme structure:
2 years
Study mode:
Part Time
Academic category:
Specialist degree
Elective course streams:
Applied Services Marketing and Digital Marketing are part of the core course A Research report must also be submitted
Strategic Marketing Management, Research Methodology, Applied Consumer Behavior, Research Theory & Design, Customer Equity, Accounting & Finance, Advanced Strategic Marketing, Strategic Brand Management, Integrated Communications, Digital Marketing
Advance your marketing career armed with the latest knowledge and thinking in the field of marketing
Our Master of Management in the field of Strategic Marketing is for post graduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.
The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth course work through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyse data, and present a research report.
Core Courses
Textbooks are available on www.mind-matters.co.za
Shortlisted candidates may be required to complete a WBS Admissions test
Checklist for application
Once on the portal please use the following steps:
A R15 000 minimum deposit will be required upon acceptance of a place on the programme
Note: If a link above doesn't work, please copy and paste the URL into a browser.
Admissions
0861 000 927 (WBS) 0R
admissions.wbs@wits.ac.za
Disclaimer: Cancellation of programmes by WBS
Admissions
0861 000 927 (WBS) 0R
admissions.wbs@wits.ac.za