MM in the Field of Strategic Marketing

Course Description:

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.

Course basics:

2 Years


Programme structure:
2 years

Study mode:
Part Time

Academic category:
Specialist degree

Elective course streams:
Applied Services Marketing and Digital Marketing are part of the core course A Research report must also be submitted

Core Courses:

Strategic Marketing Management, Research Methodology, Applied Consumer Behavior, Research Theory & Design, Customer Equity, Accounting & Finance, Advanced Strategic Marketing, Strategic Brand Management, Integrated Communications, Digital Marketing

WBS students share their experiences of the MMSM programme

Advance your marketing career armed with the latest knowledge and thinking in the field of marketing

Our Master of Management in the field of Strategic Marketing is for post graduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking. 

The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth course work through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyse data, and present a research report.

Core Courses

  • Research Methodology
  • Research theory
  • Applied Consumer Behaviour
  • Customer Equity Management
  • Accounting & Finance
  • Advanced Strategic Marketing
  • Strategic Brand Management
  • Integrated Marketing Communications
  • Applied Services Marketing
  • Strategic Marketing Management

Textbooks are available on

  • 4-year degree/diploma NQF8 in marketing, honours degree or equivalent qualification with overall average of 60% or better
  • 2 to 4 years work experience
  • Motivation letter
  • Copies of all academic transcripts and degree certificates
  • SAQA evaluation certificate (for students whose prior degrees were not awarded by a South African university)
  • Proof of English language proficiency (for students who have not studied at tertiary level in English)
  • Non-refundable application fee
  • Candidates may also be required to attend an interview with WBS

Shortlisted candidates may be required to complete a WBS Admissions test

Checklist for application

  • Copies of all academic transcripts
    Academic Transcript
    Information is given in the General Information booklet but please note: Wits undergraduates do not need to submit a transcript. Graduates from other universities must submit a copy of their academic transcript. The transcript must include a complete list of all subjects taken for a degree, including any courses that were failed. A degree certificate is NOT a transcript.
  • SAQA evaluation certificate (students whose prior degrees were not awarded by a South African University)
  • Proof of English language proficiency (students who have not studied at tertiary level in English).
  • The non-refundable application fee of R200
  • Download the Management-Part-3 form
  • Complete the on-line application form on the following link 

Once on the portal please use the following steps:

  • Complete your details in the Welcome and Personal Details sections as guided
  • You will proceed to the “Study Choices” section where you will choose your programme
  • Under “Academic Program” select “BAC01 – Master of Management”
  • Under Academic Plan select “programme name”

A R15 000 minimum deposit will be required upon acceptance of a place on the programme

Note: If a link above doesn't work, please copy and paste the URL into a browser.

Nozipho Hlabangana

This programme exceeded my expectations as each and every module gave a different aspect of marketing that I will be using on an ongoing basis.The programme has prepared me thoroughly to be able to transcend all the technical know-how from the classroom directly into my work environment. It has made me more strategic in my thinking and sharper when it comes to implementation. With this amazing learning experience, I can now take on bigger marketing projects. I also now have a huge interest in furthering my research to PhD level.

Disclaimer: Cancellation of programmes by WBS

  • WBS is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).
  • Without derogating from the aforesaid, and insofar as it possible, WBS will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme. 
  • Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.