Please note that the Master of Management in the field of Business and Executive Coaching (MM-BEC) is offered on a biannual basis.

The next application cycle will open in 2022 for the 2023 January intake.

MM in the Field of Business Executive Coaching

Course Description:

A remarkable education in facilitating the need for sustained positive change through a process that will develop your self-awareness to transition into a successful career in Business Executive Coaching.

Course basics:

2 Year (Course work & Research)


Study mode:
Full Time

Academic category:
Specialist degree

Core Courses:

Research Methodology, Psychological Acumen, Coaching Skills, Coaching Process, Business Acumen, Learning Theories, Leadership in Organisations, Organisational Development, Professional Practice & Ethics

The first of its kind in South Africa, the MMBEC is a unique opportunity for post-graduate students to further their own self-awareness, and apply this knowledge towards the learning and development of others.

The first of its kind in South Africa, the Master of Management in the field of Business Executive Coaching is a unique opportunity for post-graduate students to further their own self-awareness, and apply this knowledge towards the learning and development of others. Ideal for those looking to continue their learning, expand their current skill set, or even shift the trajectory of their career towards a more fulfilling line of work, the MMBEC is a degree designed to initiate both personal and professional change, with international applications through its strategic alignment with the Graduate School Alliance of Business and Executve Coaching (GSEAC) framework. The MMBEC offers an integration of theoretical knowledge underpinning coaching , the practical application of coaching skills which are evaluated and supported through supervision and the final component of a Research Report or dissertation which is part of a credible Master’s degree ie. your contribution to the academic literature through your own research. Students will have the benefit of a dedicated Research Supervisor and a Coach Supervisor during the process.

The Master of Management in the field of Business Executive Coaching is a full-time, one year block-release programme. The course comprises a set of nine core courses and a Research Report that must be completed and handed in over a maximum period of 14 months.

Full-time block release means that the student attends lectures on WBS campus for periods of +-9 days at a time spaced thorough the academic year ie blocks of lectures. The programme is designed to accommodate students who have a professional career but who would like to get their education behind them in the shortest time possible. By implication a Master’s degree is a big commitment that involves a lot of hard work and emotional resilience. If education and adding to the growing body of knowledge is something you value highly this degree will appeal to you. On the other hand you will have ‘suspend’ some of your free time and have the backing of your organisation, family and friends to remain focused for success.

Modules include: 

  • Research Methodology
  • Psychological acumen underpinning coaching
  • Coaching skills
  • The coaching process
  • Business acumen underpinning coaching
  • Learning theories
  • Leadership in organisations
  • Organisational development
  • Professional practice and ethics

Textbooks are available on

  • Honours degree or post-graduate diploma (in exceptional circumstances, applicants with a bachelor’s degree and ten years’ relevant experience will be considered)
  • At least five years’ relevant working experience
  • Letter of motivation
  • Copies of all academic transcripts and degree certificate/s
  • SAQA evaluation certificate (for students whose prior degrees were not awarded by a South African university)
  • Proof of English language proficiency (for students who have not studied at tertiary level in English)
  • Non-refundable application fee of R200
  • Download the Management-Part-3 form

Shortlisted candidates may be required to complete a WBS Admissions test

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  • Motivation: Coaching requires the resilience and curiosity to develop your own self-awareness, and the learning and development of others. These criteria will be assessed through a written motivation and a one page proposal of the research topic you plan to explore for your dissertation / research report. The university reserves the right to call applicants to a panel interview process.
  • Relevant Working Experience: At least five years working experience in an appropriate field, namely Human Capital, Human Resources, Management, Business Consulting, Coaching, Leadership Development and a foundation course in coaching and some practical coaching experience.
  • Foreign Qualifications: Applicants who have foreign qualifications need to send their qualification to the South African Qualification Authority (SAQA) for evaluation  prior to making WBS application. Go to or email Alternatively, you can call: 012 431 5000 or the helpdesk on: 0860 103 188
  • International applicants: For other requirements pertaining to international applicants, kindly contact Simphiwe Gobo at: and kindly contact Odette Pillay at the fees office for additional fees payable at:

Complete the on-line application form on the following link 

Once on the portal please use the following steps:

  • Complete your details in the Welcome and Personal Details sections as guided
  • You will proceed to the “Study Choices” section where you will choose your programme
  • Under “Academic Program” select “BAC01 – Master of Management”
  • Under Academic Plan select “programme name”

A R15 000 minimum deposit will be required upon acceptance of a place on the programme

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Rosi Sempe

The MM-BEC programme provided me with an invaluable introduction to executive and business coaching in ways that compensated for both my lack of experience and academic knowledge on the field. The value of the programme, through its world class delivery and design, has transcended the limits of a single career title such as “talent specialist” but has permeated personal, social, and spiritual facets of my life. I apply the tools and knowledge from this programme across multiple scenarios and as such I have become an agile, adaptable and highly versatile individual who is always looking for opportunities to learn and be curious about the world around me.

Disclaimer: Cancellation of programmes by WBS

  • WBS is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).
  • Without derogating from the aforesaid, and insofar as it possible, WBS will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme. 
  • Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.