When Woolworths discovered that one of its raw material suppliers was including gelatine in its yoghurt products, the company knew not to delay in taking a decision.
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Case Studies - Reputation management
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In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA , tasked his team to investigate the issue. The allegations proved to be true.
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