It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007
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Case Studies - Marketing
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It was a Monday morning in early May 2009 and Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg
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A plane flies overhead. As if on automatic pilot, Gidon Novick glances out his second floor office window.
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By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful.
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Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa. In 2001, its chief executive officer (CEO), James Blakemore, added variable speed drives (VSDs) to the product portfolio and, by 2009, Zest had become the fourth-biggest player in the local drives market.
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In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net
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When Woolworths discovered that one of its raw material suppliers was including gelatine in its yoghurt products, the company knew not to delay in taking a decision.
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In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA , tasked his team to investigate the issue. The allegations proved to be true.
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In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
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Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.
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In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride
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In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy. He had been exporting his own wine to China since 2003 and had recently signed an agreement with the prestigious South African wine estate, Groot Constantia, to export its wine to that country as well.
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In the 2004 financial year, for the third year in a row, the results of fashion and food retailer Woolworths were behind those of its competitors.
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The South African National lottery had been in the firing line of the media and the public since its inception.
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Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
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By 2003, Quadrem, a global e-marketplace that facilitated electronic transactions between buyers and suppliers from the mining, metals and minerals industry, was in its third year of operation.
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Since 2000, manufacturer of high-performance sports footwear and apparel, New Balance SA...
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On 17 April 2005 African cellular telecommunications company MTN finally launched its new ‘everywhere you go’ pay-off line across all of its African operations.
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kulula.com was South Africa's first true low-frills airline and had managed to be profitable from day one.
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Since 1996, when international motorcycle manufacturer Harley-Davidson (Harley) first established a presence in South Africa...
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