Case Studies - Marketing

Select a case study to view the full description:

Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa. In 2001, its chief executive officer (CEO), James Blakemore, added variable speed drives (VSDs) to the product portfolio and, by 2009, Zest had become the fourth-biggest player in the local drives market.
... Click here for more

In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net
... Click here for more

When Woolworths discovered that one of its raw material suppliers was including gelatine in its yoghurt products, the company knew not to delay in taking a decision.
... Click here for more

In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA , tasked his team to investigate the issue. The allegations proved to be true.
... Click here for more

In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
... Click here for more

Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.
... Click here for more

In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride
... Click here for more

In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy. He had been exporting his own wine to China since 2003 and had recently signed an agreement with the prestigious South African wine estate, Groot Constantia, to export its wine to that country as well.
... Click here for more

In the 2004 financial year, for the third year in a row, the results of fashion and food retailer Woolworths were behind those of its competitors.
... Click here for more

The South African National lottery had been in the firing line of the media and the public since its inception.
... Click here for more

Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
... Click here for more

By 2003, Quadrem, a global e-marketplace that facilitated electronic transactions between buyers and suppliers from the mining, metals and minerals industry, was in its third year of operation.
... Click here for more

Since 2000, manufacturer of high-performance sports footwear and apparel, New Balance SA...
... Click here for more

On 17 April 2005 African cellular telecommunications company MTN finally launched its new ‘everywhere you go’ pay-off line across all of its African operations.
... Click here for more

kulula.com was South Africa's first true low-frills airline and had managed to be profitable from day one.
... Click here for more

Since 1996, when international motorcycle manufacturer Harley-Davidson (Harley) first established a presence in South Africa...
... Click here for more

South African Breweries (SAB) launched its first light beer in South Africa, Hansa Pilsener, at the end of 1975.
... Click here for more

Josi McKenzie, marketing director of fast food chain, Nando’s International, considered the development of Nando’s International since its inception as a South African fast food organisation 16 years previously.
... Click here for more

Dale Hefer, managing director of ChilliBush Marketing and Communications had started ChilliBush five years previously...
... Click here for more

On June 23 2005, Keith Rankin, managing director of Avis Rent-A-Car Southern Africa...
... Click here for more