Specialised Topics

Course Title : Corporate Entrepreneurship
Category : Specialised Topics
Dates : 17 Nov - 19 Nov
Overview : The present business environment is filled with many contradictions where the “dominant logic” of a company previously considered optimal, may well be inappropriate.
Description :
The present business environment is filled with many contradictions where the “dominant logic” of a company previously considered optimal, may well be inappropriate. Recent calls have been made to restructure the business and financial sectors to make capitalism work again; specifically to guard against reckless disregard of uncertainty, while reviving innovativeness in business. One way of creating a dynamic dominant logic is to make entrepreneurship the basis upon which the organization is conceptualized. The scope of corporate entrepreneurship is widening as organizations that have not previously been recognized as entrepreneurial begin to do so in order to survive and succeed in increasingly competitive and financially constrained environments.
Who Should attend :
Duration : 3 days
Course Fee :
Programme Director : Prof Boris Urban

Boris.Urban@wits.ac.za
Programme Manager : Sonia Newton
+27 (0)11 717 3665
sonia.newton@wits.ac.za



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