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Marketing
| Course Title | : | Building and Managing Corporate Identity and Reputation |
| Category | : | Marketing |
| Dates | : | 02 Aug - 04 Aug |
| Overview | : | The objective of this course is to provide delegates with the insights, tools and techniques needed to build and manage the reputation of their organisation in order to improve its performance. |
| Description | : | The objective of this course is to provide delegates with the insights, tools and techniques needed to build and manage the reputation of their organisation in order to improve its performance. Course content Marketing is undergoing a paradigm shift and is increasingly characterized by having an institutional-wide focus. One of the major strategic issues that organisations face today is managing their reputation. |
| Who Should attend | : | Chief Executive Officers,Marketing Directors and Managers,Strategic Planners,Corporate Social Responsibility Managers,Strategic Planners,Corporate Social Responsibility Managers,Communications Directors and Managers |
| Duration | : | 3 days |
| Course Fee | : | R11 980 |
| Programme Director | : | Prof Russell Abratt Russell.Abratt@wits.ac.za |
| Programme Manager | : | Anne Badcock +27 (0)11 717 3573 anne.badcock@wits.ac.za |
