Course Title	:	Strategic Marketing Management Programme
Category	:	Marketing
Dates	:	26 Jul - 30 Jul
Overview	:	The strategic marketing five day programme presents a proactive approach which will enable participants to understand better the role of marketing directors and managers to improve the effectiveness and efficiency of their organisation’s marketing effort, thus improving the marketing orientation and profitability of the organisation.
Description	:	Click here to download the application form The strategic marketing five day programme presents a proactive approach which will enable participants to understand better the role of marketing directors and managers to improve the effectiveness and efficiency of their organisation’s marketing effort, thus improving the marketing orientation and profitability of the organisation. This programme introduces specialist knowledge and thinking necessary to meet the challenges facing marketers in the current turbulent environment.
Who Should attend	:	This programme is intended to benefit marketing directors and managers
Duration	:	5 days
Course Fee	:	R17 170
Programme Director	:	Prof Russell Abratt Russell.Abratt@wits.ac.za
Programme Manager	:	Anne Badcock +27 (0)11 717 3573 anne.badcock@wits.ac.za