Laurence Beder

MCom (Wits) Hons BCom (UNISA)

Laurence's work experience has been in the area of service / retail marketing management. He has held managerial and directorship positions in the Homebuilding, Property Development & Management and Financial Services sectors. He is currently a Marketing Consultant, specialising in marketing planning and the roll out of customised marketing and branding solutions for a wide range of local and international clients. In addition he is a Director of a new product venture company.

Since 1998, he has lectured on a part-time basis in the field of Marketing on numerous programmes including the NMP, MAP and MBA at Wits Business School as well as on numerous Executive Education programmes. He has also lectured at the IMM�s Graduate School of Marketing, and on behalf of the Services SETA.

Laurence, who is a trustee of the Forest Town Foundation for Cerebral Palsied children, has developed an interest in Marketing Planning for non-profit organizations and Small Businesses. Under the auspices of the Services SETA, he continues to present two day workshops on these subjects around the country.

Laurence has also acted as a judge for the prestigious Magazine Publishers� Association PICA Awards.

After developing and co-authoring a business school case study on Harley Davidson in South Africa in 2007 he was awarded a prize by the African Association of Business schools for this work in 2008.

In his spare time, Laurence enjoys contemporary jazz music.