Professor of Marketing
Professor Russell Abratt’s teaching assignments have taken him to leading business schools in America, Australia, Netherlands, South Africa and UK. He is the author and co-author of several books on marketing and sales management and his research has been published in leading journals.
Professor Russell Abratt is a professor of marketing at WBS and has fulfilled other key positions at WBS including academic director and head of strategy and marketing. Prof Abratt is also a professor of marketing at the Huizenga School of Business and Entrepreneurship at Nova Southeastern University in Florida, USA, and has completed teaching assignments at leading business schools in America, Australia, Netherlands, South Africa and UK.
Prof Abratt has had short-term consulting assignments in Russia, Ukraine, UK, Australia, Poland, Zimbabwe, Kenya, Ivory Coast and China. He is the author and co-author of four books on marketing and sales management and his research has been published in several leading journals.
Before entering the academic world, he worked as a sales rep, brand manager and marketing manager in the retailing and wholesaling sectors. Prof Abratt has extensive consulting and training experience and has completed assignments for BMW, 3M, Pfizer, Dow Chemicals, BIC, HP, Microsoft, Nedbank, VW and Unilever, amongst others.