Marketing

Professor of Marketing 

Professor Russell Abratt’s teaching assignments have taken him to leading business schools in America, Australia, Netherlands, South Africa and UK. He is the author and co-author of several books on marketing and sales management and his research has been published in leading journals.

Professor Russell Abratt is a professor of marketing at WBS and has fulfilled other key positions at WBS including academic director and head of strategy and marketing. Prof Abratt is also a professor of marketing at the Huizenga School of Business and Entrepreneurship at Nova Southeastern University in Florida, USA, and has completed teaching assignments at leading business schools in America, Australia, Netherlands, South Africa and UK.

Prof Abratt has had short-term consulting assignments in Russia, Ukraine, UK, Australia, Poland, Zimbabwe, Kenya, Ivory Coast and China. He is the author and co-author of four books on marketing and sales management and his research has been published in several leading journals.

Before entering the academic world, he worked as a sales rep, brand manager and marketing manager in the retailing and wholesaling sectors. Prof Abratt has extensive consulting and training experience and has completed assignments for BMW, 3M, Pfizer, Dow Chemicals, BIC, HP, Microsoft, Nedbank, VW and Unilever, amongst others.

Director of the Post Graduate Diploma in Business Administration

Laurence is Director of the Post Graduate Diploma in Business Administration, a lecturer in marketing and entrepreneurship, as well as being a marketing consultant to large multinationals, business start-ups and NGO’s. He developed and co-authored an awarded business school case study on Harley Davidson in South Africa.

Laurence Beder has lectured on a part-time basis with WBS since 2000 in the marketing, service management and entrepreneurship fields for many of the School’s academic and executive education programmes. As a marketing consultant, he specialises in marketing planning and the roll-out of customised marketing and branding solutions for a wide range of local and regional clients and has also acted as a director of a new product venture company.

Laurence, who has an interest in the NGO space, has acted as principal consultant in the turnaround strategy of Rape Crisis Cape Town Trust. He continues to present workshops on marketing planning for small business and NGO’s. Over the past three years, Laurence has been Programme Director of the Master of Management programme in the field of Strategic Marketing.  

Laurence has also held managerial and directorship positions in the homebuilding, property development and management and financial services sectors.

Laurence Beder
Lecturer
Wits Business School
laurence.beder@wits.ac.za

Professor of Marketing and Research Director

Professor Steve Burgess has taught on programmes at several leading business schools and received several awards for his contributions to marketing education. He was one of five people chosen to represent President Mandela’s new South African government on its first trade mission to the United States in June 1994.

Professor Steve Burgess was previously director and professor of marketing at the Nelson Mandela Metropolitan University Business School. Before that, Prof Burgess was research director and professor of business administration in marketing at the University of Cape Town Graduate School of Business and professor of marketing at the University of the Witwatersrand. He has also taught on programmes at several leading US, European and Asian business schools.

Prof Burgess’s research focuses on the context of emergent markets and its implications for successful marketing strategies. His work has been published and cited in several marketing, management and psychology journals. He has also published five books and received several awards for his contributions to marketing education.

Prof Burgess serves on several boards and has held positions as managing director of Autopage Cellular, managing director of ConsumaData (now Experian South Africa) and senior marketing executive at Johnson & Johnson. He was one of five people chosen to represent President Mandela’s new South African government on its first trade mission to the United States in June 1994.

Neale Penman leads a busy dual life as core sessional lecturer at WBS and as the Research Director of a boutique consultancy specialising in research driven Strategy.

Neale has the benefit of a split personality - an ability to work in both highly quantitative and creative fields. As such he lectures in Analytical subjects such as Decision Science and then blends these concepts into Marketing relating areas.

Neale has over 25 years of experience in developing solid business strategies backed by extensive expertise in how to structure research projects.  After beginning his career in management consulting at Gemini, Neale moved to Markinor (now Apso), where he led the first ever rollout of internet-based marketing research in South Africa.

Neale’s firm Confluence originated out of a desire to blend research and consulting. Confluence gets involved in numerous and varied data driven strategy projects and this cutting edge experience is brought back to the classroom

Neale has lectured on a variety of executive programmes in other African countries, including Nigeria, Kenya, Botswana Namibia and Mozambique.

Neale has a B Com Hons degree from Wits University and an MBA from Wits Business School. He is also a Chartered Marketer. Neale is currently working on his PhD which aims to link the fields of Customer Equity and Business Ethics.

Lecturer

Dr Saini is a marketing lecturer at Wits Business School with research interests in Consumer Behaviour, E-commerce and general marketing topics.

Some research topics include the following: Consumer Choice, Consumer Decision Making, Factors Influencing Online Consumer Choice, Effects of Fluency Processing in Consumer Decision Making, Effects of Social Media and Consumer Behaviour and Exploring the Effectiveness of Mobile Advertising.

Dr Yvonne Kabeya Saini joined Wits Business School in 2006 and is a marketing lecturer for the PDM, PDBA, MBA, MMS and MAP programmes, with courses covering consumer behaviour, principles of marketing and marketing management. She has publications in local and international journals.

Yvonne has work experience as an economist, business analyst and business and information specialist. While in Zambia she worked as an economist for the Ministry of Commerce, Trade and Industry and as a business analyst for the Zambia Privatisation Agency. She later took up a role as a business and information specialist at Mckinsey & Company in Johannesburg.

Yvonne has lectured at Monash University (South Africa campus) and the University of Cape Town. As well as her BA, MBA and PhD achievements, Yvonne also holds a certificate in e-marketing offered by the New Zealand Direct Marketing Association and the Direct Marketing Association of South Africa.


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