Creating and Managing Digital Marketing Strategies

Course Description:

Get up to scratch with the latest digital marketing trends. Know how to put together a digital marketing strategy. Set up SEO strategies, boost the functionality of your website and engage with your customers in the digital space.


Course basics:

Duration:
4 days

Focused

Course Level:
Middle

Start Dates:
17 July, 2017

Full Time

Course Cost:
R17 500


Course Structure:

Four full time days


People at both a corporate and SMME level. Middle management in the marketing function who oversee digital marketing, brand/product managers, sales managers, marketing managers and directors, trade marketing managers, marketing research managers.


  • Mobile marketing
  • Search engine optimisation strategies
  • Content marketing
  • Marketing with mobile apps
  • Website assessment
  • Social media types and application efficacy
  • CRM engagement strategies

To apply please download and complete the application form below

Application Form


Discover the latest digital marketing trends, learn how to create a digital strategy for presentation. Develop skills and learn tools to analyse social media platforms, set up SEO strategies, implement website functionality and develop CRM engagement


Stay ahead in the digital age. Personnel will be equipped to assess the effectiveness of digital marketing, create CRM engagement strategies, build the digital marketing programme, bolster the organisation’s value proposition and enhance brand equity




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