Creating and Managing Digital Marketing Strategies
Get up to scratch with the latest digital marketing trends. Know how to put together a digital marketing strategy. Set up SEO strategies, boost the functionality of your website and engage with your customers in the digital space.
R 19 800
Four days, full time
Digital marketing directors or managers, digital marketers, marketing managers, sales managers, brand managers, as well as managers from other business areas with marketing responsibility.
In addition to learning about mobile marketing, search engine optimisation strategies, content marketing, marketing with mobile apps, website assessment and social media, you will:
- Create a digital marketing strategy
- Set up a search engine optimisation strategy
- Develop a CRM strategy
- Be exposed to the latest digital marketing trends
To apply please download and complete the application form below
Discover the latest digital marketing trends, learn how to create a digital strategy for presentation. Develop skills and learn tools to analyse social media platforms, set up SEO strategies, implement website functionality and develop CRM engagement
Stay ahead in the digital age. Personnel will be equipped to assess the effectiveness of digital marketing, create CRM engagement strategies, build the digital marketing programme, bolster the organisation’s value proposition and enhance brand equity
This short course is accredited by the university in accordance with its statutory mandate. It does not lead to a qualification registered on the National Qualifications Framework (NQF).