Master of Management in Strategic Marketing (MMSM)
Wits Business School will be offering a new Masters programme in Strategic Marketing from January 2012. The Degree is a two year part-time academic programme, with a combination of course work (50%) and a dissertation in marketing (50%). The course is designed for students who have studied marketing at the undergraduate level, and wish to further their studies in advanced business and marketing concepts.
AIMED AT: Practicing marketers with marketing qualifications and experience who wish to further develop their careers in marketing.
REQUIREMENTS: Candidates are required to have a 4 year degree in Marketing, or Honours degree or equivalent marketing qualification, plus two to three years work experience. In addition, candidates must comply with all the admission requirements specified by the school.
OUTCOMES: Students will be exposed to the latest thinking in advanced marketing concepts in a variety of specialist areas. They will learn critical thinking about marketing issues, the analysis and application of advanced marketing tools, and the practical development of marketing solutions in a business environment. The programme builds on undergraduate marketing studies to further hone the skills of the delegates. Courses will be taught in an interactive manner through case studies and group presentations, to develop practical applications of the concepts.
Application Deadline extended to 31 October 2011| Contact Details: | |
| Programme Director: | Professor Geoff Bick |
| Email: | geoff.bick@wits.ac.za |
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